When considering how technology and automation in a container terminal can influence the effectiveness of that terminal, it is important to first consider the context in which an MD carries out his/her work.
An MD is, to large extent, employed by the owners to maximise the profits of the terminal, to ensure safe operations and to control the company within the applicable laws. He/she must be fully cognisant of and take into account the external and/or internal stakeholders, whether working as an advisor to the board (as an example) or as a decision maker within his/her areas of responsibilities.
